"It's not safe to fill your prescriptions at multiple pharmacies," the bottom of my Rite Aid receipt read today after buying some new super-strength Febreze.
Then:
"Transfer all your prescriptions to Rite Aid so we can monitor for dangerous interactions. Talk to a pharmacist today. Plus, ask for your $20 appreciation savings coupons."
Not sure how I feel about the execution of this strategy. Raising the issue of drug interactions and mistake is timely and good support for digitizing records (of which I am a big advocate). But scaring people with that clunky headline doesn't appeal and seems off-brand for service and neatness-challenged Rite-Aid, though admittedly I don't really know what the brand does believe in (though I do for CVS, which I adore). Unlike CVS or many Duane Reads, Rite Aids in the city are usually kind of sloppy and disorganized which doesn't reassure they're so perfect behind crucial counters like the pharmacy, though I'm sure they're fine as anyone.
The $20 coupons might get some response though but they seem oddly connected to the scare point above. If Rite Aid believes so much in the headline, then they should offer Safety Coupons or Clarity Coupons or something else that ties in.
This is the same space for the dial-in sweepstakes of which I was so fond and have yet to win. Though they could call any day.
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