Return to the Red Carpet

Today, I start as ECD of OgilvyOne, New York. 

My brief is to reinvigorate creative in response and reinterpret it for the modern, digital age using online and offline channels. It's a fantastic job, and there's no place I'd rather do it than Ogilvy.

David Ogilvy said direct marketing was his first love and his secret weapon. As many people know, I was at OgilvyOne for nearly six years starting in 1999. I straddled both OgilvyInteractive and OgilvyOne with one of the first hybrid digital-traditional groups covering a range of brands from Cisco to Enfamil. For me, Ogilvy has what great modern creative needs: the understanding of brand, the rigor of direct, the experience of digital.

After four years at two very different digital shops, I'm also returning for an integrated job. The past two years at Agency.com and the previous two at R/GA, have been rich with challenges, people and work — always busy, often innovative, occasionally breakthrough. I hope to bring some of the entrepreneurial spirit and behaviors back to Ogilvy. I am grateful to the people and clients at both shops who were so supportive of what I wanted to achieve with them and who gave me very long leashes to try things, to trust me with their brands, their briefs and the responsibility of helping run a very large piece of business — or even an entire office.

Read the Ogilvy press release here.