The Puma Index: Direct Sexponse

The latest and greatest in lead capture -- The Puma Index. To showcase Puma Bodywear, your choice of female or male model will take off their shirt if the market goes down. So if you lose your shirt, so do they.

While attention-grabbing digital pieces like this have existed before, this requires your email address before getting in. This helps make it less hit-and-run advertising-like and more substantial acquisition leading. Will be paying attention to what they do with my address and see if it was worth it.

Notes from the OMMA Panel on Social Media Creative

The panel I was on at the OMMA Global Conference as part of Advertising Week was interesting, though it felt like we didn't really tackle the topic: "Best 2009 Creative Social Media Campaigns." Wonder if we disappointed the audience.

Hosted by Greg Christian from SamnLori recruiterswe covered a little bit of work and each chimed in about challenges facing creative development in social media and what agencies and clients need to do in the space to succeed this year.

Cathy Taylor from MediaPost was in the audience, and afterwards, she wrote an article about things she heard throughout the day, including what I spoke about for creating nimble creative teams for social media.

Advertising Week 2009

This week is Advertising Week; if anyone had any sense, they'd rebrand it Marketing Week. But advertising is more glamorous so we'll let it own the week (just as it's hijacked brand ;-)).

Tuesday, I'm on an OMMA panel at the Marriott Marquis called "Best 2009 Creative Campaigns in Social Media" if you're attending. Come and cheer or jeer. Probably will mention Skittles.com, as most would expect.