Wednesday, September 23, 2009

Notes from the OMMA Panel on Social Media Creative

The panel I was on at the OMMA Global Conference as part of Advertising Week was interesting, though it felt like we didn't really tackle the topic: "Best 2009 Creative Social Media Campaigns." Wonder if we disappointed the audience.

Hosted by Greg Christian from SamnLori recruiterswe covered a little bit of work and each chimed in about challenges facing creative development in social media and what agencies and clients need to do in the space to succeed this year.

Cathy Taylor from MediaPost was in the audience, and afterwards, she wrote an article about things she heard throughout the day, including what I spoke about for creating nimble creative teams for social media.

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