Published my first op-ed in The Jewish Forward, part of guest editor Sam Apple's Insane Ideas for Jewish Future series. Wrote it in Safed, Israel of all places. Have a read and please share and retweet.
Embrace Branding – Forward.com
Wednesday, September 29, 2010
Saturday, September 11, 2010
New posts up at The Faster Times, The Nervous Breakdown and This I Believe
First, to be timely, it's politics and election season. I know it's not a very nice (and admittedly, possibly naive) thing to say but here's the new The Faster Times ad column: Advertising Politics: The Best Ads are the Negative Ads. In it, there's also a personal anecdote from a college campaign which just came back to me.
On a more personal side, a recent overdue visit to the dermatologist had me thinking about our expectations when we go to the doctor. So up is my second post at The Nervous Breakdown for which I'm now a contributor in the memoirs and essays sections. I love this online magazine, some really terrific writers, writing, book reviews and even a book club you can join. On the trip, I started TNB creator Brad Listi's novel Attention. Deficit. Order which I recommend. Quite good + funny. You can also keep track of my TNB posts here.
Separately, I just learned from This I Believe that my essay was accepted. Really honored; it's such a storied show and project capturing voices and deeply held beliefs. Mine is about an important lesson I learned from my very first boss, Dennis Ferrone, which has stayed with me. You can find the essay here.
Thursday, September 9, 2010
Caples Awards : Entries are Open
The deadline for the John Caples Awards, the biggest international creative direct show, is Sept 30 with a late fee for Oct 4. I'm the head US Judge and exec committee member and I have to tell you from the inside that it's surprising how few of the hard-core digital agencies enter this show, especially when they could do so well. The categories are varied (by medium) and the judges are all creative directors from around the world. It's worth a lot of points too towards Won Report, which is like the Gunn Report.
Each year I judge and look at the winners, I'm impressed by the work but a bit annoyed that so much of the top winners are from Australia, New Zealand, Spain, Germany and the UK. The US really needs to do better and enter more. I think it's unusually unknown in the US, probably drowned out by not just One Show but the Andys, the Addys, the New York Festivals and more.
Please help spread the word and get your awards coordinator and creative director to consider the best work to enter.
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