The deadline for the John Caples Awards, the biggest international creative direct show, is Sept 30 with a late fee for Oct 4. I'm the head US Judge and exec committee member and I have to tell you from the inside that it's surprising how few of the hard-core digital agencies enter this show, especially when they could do so well. The categories are varied (by medium) and the judges are all creative directors from around the world. It's worth a lot of points too towards Won Report, which is like the Gunn Report.
Each year I judge and look at the winners, I'm impressed by the work but a bit annoyed that so much of the top winners are from Australia, New Zealand, Spain, Germany and the UK. The US really needs to do better and enter more. I think it's unusually unknown in the US, probably drowned out by not just One Show but the Andys, the Addys, the New York Festivals and more.
Please help spread the word and get your awards coordinator and creative director to consider the best work to enter.
No comments:
Post a Comment