Sunday, October 3, 2010
Advertising Places: the Local, the Proud, the Disappointingly Bland
New column up at The Faster Times. Wanted to cover more about marketing cities, states, countries and the idea of "Place." A recent JetBlue campaign, integrating the I Love New York icon, was the catalyst but it brought up lots of famous and utterly forgettable efforts. Please share, comment at the article and retweet it for me. Would love to get some good discussion going. For the article:
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