re:direct launches

At the DMA Conference in San Diego last week, OgilvyOne launched re:direct, a movement to reinvigorate creativity in the direct marketing industry.

Above is the video we played at our cocktail reception. It was part of a print->mobile ad experience as well as PR (guest column in AdAge, press release) and social media. The re:direct blog is here and you can follow us on twitter @re_direct.