Digital pays Direct back

New piece just published in AdAge's CMO Strategy column, "How Digital Marketing Can Help Reinvent Direct Marketing." It talks about digital as good apprentice who has grown up, while direct is a bit stuck in one-to-one of a perfected past. Provides some lessons which we're going to apply at OgilvyOne to direct marketing and unstuck it for the modern era.

I had submitted it with a more provocative title from Bryan: Digital has learned so much from direct. It's time to pay it back.