Last Friday, I sat on a panel called How to Win the War for Talent at the 'Boards Summit at the Crowne Plaza in New York. Good mix of panelists moderated and led by the fabulous Heidi Ehlers of BlackBag talent consultancy, including Sergio Lopez of Cramer Krasselt, Brian Collins, Monica Buchanan of BBDO, and author Sally Hogshead.
While Heidi had me talk about what to look for in portfolios and how I screen for talent to help digital agencies move closer to brand (I gave out my screening questions for: Screening traditional creatives who can do digital, and screening digital folk who can do brand), others covered how to prepare your portfolio, manage your personal brand, how they sort the fric from the frac, and what the future will require in their agencies.
I had never read Sally's famous book Radical Careering, so I ran and bought it to catch up.
The conference was two days, with lots of good topics and speakers; and naturally, I didn't leave enough time to attend anything but my own panel ;-)
No comments:
Post a Comment