Summer Programs. Extra-Wide Shoes. Big Lessons in Small Space Ads.

New column up at The Faster Times about small space advertising, something I think big and small businesses could be better at and do more of. I recount my observations about the New Yorker and a campaign I ran for a photographer twenty years ago which has stuck for me. I even dug up the headlines and tagline for it.

Summer Programs. Extra-Wide Shoes. Big Lessons in Small Space Ads.

Guest writing on Bryan Fuhr's blog

Bryan is looking for guest bloggers so naturally I signed up. My first post is here, about him, me — and microwaves. He's got a bunch of categories around food, cooking, restaurants, New York City, digital strategy, technology, shopping and more. Contact him at his blog if you're interested.

At American Red Cross HQ

Sent from my iPhone

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We Want an ECHO Week 3: Stunts

DMA Echo Awards Call for Entry

Calling for entries for the DMA Echo Awards

At Echo Index, you can also download the app from itunes to rate your own work or others.

See the guys desperate to win their echo by you entering for your echo -- or something like that. On YouTube and follow them on Facebook. Or just hit up dma-echos.org and enter your best work in about a dozen industry categories. Judging works as 30% strategy + 30% creativity + 30% results + 10% mojo. 

 

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Call for Entries: Echo Awards

Here's the launch video.

There are tons more videos coming. Join Tim & Keith's group We Want An Echo on Facebook. Easier to get updates and see the new clips released every week as they desperately try to get more people to enter. There also are presentations being posted on Slideshare by Ashley, the "account coordinator." You can also submit and rate work you find at the Echo Index, either by using the Bookmarklet in the browser or downloading the free iphone app at the itunes store (Search for Echo Index). Stunts are promised too. Keep watching.

VOICES: What I Wish Someone Had Told Me

I just contributed a piece to the new "Voices" section of Canada's Ad Buzz, my favorite new industry blog. It covers what I wish I had learned starting out in the business. It's terribly candid and most of it quite true.