The Puma Index: Direct Sexponse

The latest and greatest in lead capture -- The Puma Index. To showcase Puma Bodywear, your choice of female or male model will take off their shirt if the market goes down. So if you lose your shirt, so do they.

While attention-grabbing digital pieces like this have existed before, this requires your email address before getting in. This helps make it less hit-and-run advertising-like and more substantial acquisition leading. Will be paying attention to what they do with my address and see if it was worth it.

Digital pays Direct back

New piece just published in AdAge's CMO Strategy column, "How Digital Marketing Can Help Reinvent Direct Marketing." It talks about digital as good apprentice who has grown up, while direct is a bit stuck in one-to-one of a perfected past. Provides some lessons which we're going to apply at OgilvyOne to direct marketing and unstuck it for the modern era.

I had submitted it with a more provocative title from Bryan: Digital has learned so much from direct. It's time to pay it back.