New column up at The Faster Times about small space advertising, something I think big and small businesses could be better at and do more of. I recount my observations about the New Yorker and a campaign I ran for a photographer twenty years ago which has stuck for me. I even dug up the headlines and tagline for it.
Sunday, April 17, 2011
Summer Programs. Extra-Wide Shoes. Big Lessons in Small Space Ads.
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