Sunset Safe

One thing we haven't dwelt on is the heavy sense of security we feel and see everywhere, especially at 5-star places but elsewhere too. There may be absolutely no one enforcing driving laws on the roads, but at hotel entrances, your car is searched underneath, in the boot, and even the glove compartment. And nearly every mall, building, train station and hotel has a metal detector. Here, during our last sunset there's a guard protecting the sunset. (Then again, the service here at the Park Hyatt has been bizarre since we arrived.)

Posted via email from post-office

Sunset Safe

One thing we haven't dwelt on is the heavy sense of security we feel and see everywhere, especially at 5-star places but elsewhere too. There may be absolutely no one enforcing driving laws on the roads, but at hotel entrances, your car is searched underneath, in the boot, and even the glove compartment. And nearly every mall, building, train station and hotel has a metal detector. Here, during our last sunset there's a guard protecting the sunset. (Then again, the service here at the Park Hyatt has been bizarre since we arrived.)

Posted via email from post-office

Taste of the Lower East Side: Mojitos, Meatballs and Men from Zagat

Taste of the Lower East Side: Mojitos, Meatballs and Men from Zagat

Moving to Tumblr

Trying a new platform so come join/subscribe at Tumblr: There is only one t in mat

The new Goodsie is here

Goodsie.com from Rob Morris on Vimeo.

I love Goodsie, from the makers of Flavors.me

Summer Programs. Extra-Wide Shoes. Big Lessons in Small Space Ads.

New column up at The Faster Times about small space advertising, something I think big and small businesses could be better at and do more of. I recount my observations about the New Yorker and a campaign I ran for a photographer twenty years ago which has stuck for me. I even dug up the headlines and tagline for it.

Summer Programs. Extra-Wide Shoes. Big Lessons in Small Space Ads.

Guest writing on Bryan Fuhr's blog

Bryan is looking for guest bloggers so naturally I signed up. My first post is here, about him, me — and microwaves. He's got a bunch of categories around food, cooking, restaurants, New York City, digital strategy, technology, shopping and more. Contact him at his blog if you're interested.

At American Red Cross HQ

Sent from my iPhone

Posted via email from post-office

We Want an ECHO Week 3: Stunts

DMA Echo Awards Call for Entry

Calling for entries for the DMA Echo Awards

At Echo Index, you can also download the app from itunes to rate your own work or others.

See the guys desperate to win their echo by you entering for your echo -- or something like that. On YouTube and follow them on Facebook. Or just hit up dma-echos.org and enter your best work in about a dozen industry categories. Judging works as 30% strategy + 30% creativity + 30% results + 10% mojo. 

 

Posted via email from matzucker's posterous

Call for Entries: Echo Awards

Here's the launch video.

There are tons more videos coming. Join Tim & Keith's group We Want An Echo on Facebook. Easier to get updates and see the new clips released every week as they desperately try to get more people to enter. There also are presentations being posted on Slideshare by Ashley, the "account coordinator." You can also submit and rate work you find at the Echo Index, either by using the Bookmarklet in the browser or downloading the free iphone app at the itunes store (Search for Echo Index). Stunts are promised too. Keep watching.

VOICES: What I Wish Someone Had Told Me

I just contributed a piece to the new "Voices" section of Canada's Ad Buzz, my favorite new industry blog. It covers what I wish I had learned starting out in the business. It's terribly candid and most of it quite true.

Let's Move : Mom Was Here Campaign

Today Michelle Obama celebrated one-year of her Let's Move initiative and included the debut of the Ogilvy-created campaign we did: "Mom Was Here". It's TV, digital, print and OOH with the Ad Council. Hopefully you'll see it soon on air, in print, or in person.

Mom Was Here :: "Blackout" (:30)



Mom Was Here :: "Wallet" (:30)

Q&A: Direct Marketing News

For January 2011's issue of Direct Marketing News, I reviewed four different campaigns/work submitted and answered some questions on where I thought marketing was headed. Here's the link to the abbreviated interview:

Q&A: Mat Zucker, chief creative at OgilvyOne NY - Direct Marketing News

Top 2010 Food + Music Lists:: From Bryan Fuhr and Adam Rosenberg

Bryan Fuhr, on his Clipping Service blog, posted a holiday favorite of foodie experiences we had. From Eleven Madison Park in NYC to French Laundry in the west (with Istanbul, Israel and Paris in between), he captures our year and some of the amazing places through which we've eaten.

My friend Adam posted his top 2010 music on Finest Work Songs. Adam's always been a huge music fan and while we share some bands in common we love like R.E.M, I've never been that knowledgeable nor as passionate. My favorite moment was telling him that I just moved into the same building as Michael Stipe. He really thought it was such a waste.