Wednesday, March 16, 2011
Saturday, March 5, 2011
DMA Echo Awards Call for Entry
Calling for entries for the DMA Echo Awards
At Echo Index, you can also download the app from itunes to rate your own work or others.
See the guys desperate to win their echo by you entering for your echo -- or something like that. On YouTube and follow them on Facebook. Or just hit up dma-echos.org and enter your best work in about a dozen industry categories. Judging works as 30% strategy + 30% creativity + 30% results + 10% mojo.
Sunday, February 20, 2011
Call for Entries: Echo Awards
Here's the launch video.
There are tons more videos coming. Join Tim & Keith's group We Want An Echo on Facebook. Easier to get updates and see the new clips released every week as they desperately try to get more people to enter. There also are presentations being posted on Slideshare by Ashley, the "account coordinator." You can also submit and rate work you find at the Echo Index, either by using the Bookmarklet in the browser or downloading the free iphone app at the itunes store (Search for Echo Index). Stunts are promised too. Keep watching.
There are tons more videos coming. Join Tim & Keith's group We Want An Echo on Facebook. Easier to get updates and see the new clips released every week as they desperately try to get more people to enter. There also are presentations being posted on Slideshare by Ashley, the "account coordinator." You can also submit and rate work you find at the Echo Index, either by using the Bookmarklet in the browser or downloading the free iphone app at the itunes store (Search for Echo Index). Stunts are promised too. Keep watching.
Tuesday, February 15, 2011
VOICES: What I Wish Someone Had Told Me
I just contributed a piece to the new "Voices" section of Canada's Ad Buzz, my favorite new industry blog. It covers what I wish I had learned starting out in the business. It's terribly candid and most of it quite true.
Wednesday, February 9, 2011
Let's Move : Mom Was Here Campaign
Today Michelle Obama celebrated one-year of her Let's Move initiative and included the debut of the Ogilvy-created campaign we did: "Mom Was Here". It's TV, digital, print and OOH with the Ad Council. Hopefully you'll see it soon on air, in print, or in person.
Mom Was Here :: "Blackout" (:30)
Mom Was Here :: "Wallet" (:30)
Mom Was Here :: "Blackout" (:30)
Mom Was Here :: "Wallet" (:30)
Sunday, January 9, 2011
Q&A: Direct Marketing News
For January 2011's issue of Direct Marketing News, I reviewed four different campaigns/work submitted and answered some questions on where I thought marketing was headed. Here's the link to the abbreviated interview:
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