What We've Learned So Far

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What We've Learned So Far

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Internet Week, Tire Safety Month and Father’s Day: June is Busy with Awareness

Publishing the new The Faster Times advertising column a day early this week: Internet Week, Tire Safety Month and Father’s Day: June is Busy with Awareness

Talks about Internet Week in New York City but also about all the awareness weeks and months in general and what they accomplish. Please add your comments and thoughts on this at the article (there, not here) since I think it's a rich topic and I'd be curious for other data and thoughts you've seen in doing work around them or inspired by them.

Photo by Shapeshift

New on The Faster Times

Writing the advertising column now for The Faster Times, publishing on Tuesdays (or Monday nights). Second column up called Advertising Jobs: 5 Great Careers You Don't Know. Trying to make each one timely, fresh, useful and insightful.

Please read, share and comment (there, not here).

Posted via web from matzucker's posterous

Advertising Jobs: 5 Great Careers You Don’t Know

Second column in The Faster Times: Advertising Jobs: 5 Great Careers You Don’t Know

Hope you'll read it and comment (there, not here) and even join The Faster Times as a member — and choose me as your favorite writer when that's setup. I think this is a great topic and I'm sure my summaries don't do the career paths justice but opening up opportunities especially during such a tight job market hopefully is help to some people who want to get into the business but don't see all the openings that actually exist.

Faster writing

Excited and honored to become the first advertising columnist in The Faster Times. Great paper. I try to lay out my principles for it in the first post. I'm trying to do it weekly or bi-weekly depending on how much of a groove I can get into but Tuesday looks like it'll be my regular publishing date.

Support The Faster Times by becoming a member, and choose me as your writer! There are great bonus gifts too for all levels of membership from $12-60.

There's a slew of good columns so I must be in good company.

• The Generic Foods Investigation (readers voted among two choices the investigation could be between)
• Brief Observations by Sarah Silverman (!)
• Unsolicited Advice by Rachel Shukert
• Nostalgia by Eryn Loeb

The NthWord

My favorite new magazine is one I'm admittedly I'm in.

The nthWord issue #6 is out with a piece by me on advertising getting back to selling. I wrote in this winter even before The Search for the World's Greatest Salesperson debuted but selling was obviously on my mind.

I like the creativity and sensibility of nthWORD. If you flip through the current issue and the archive you'll see what I mean about what they choose to include and how they present it.

From their mission statement: The nthWORD is an online magazine that serves as an exhibition for writers and visual artists. Our purpose is to transmit a juxtaposition of visual and textual information to people who are passionate about ideas, words, and images.

Thanks nthWORD for letting me a part of Issue #6.

Jamie Oliver's TED talk: Teach every child about food

Watch and support ABC's "Food Revolution," story of Jamie Oliver trying to help reform food behavior in Huntington, WV. Airs Friday 9pm or watch whenever.